By the time SUVA Beauty kicked off in 2015, Shaina already had years of experience under her belt. She studied International Relations and Foreign Policy Making in university and her experience (in Canada and Egypt) includes: teaching, journalism, marketing, consulting, NPO work, and TV/ Film makeup artistry (ABC, TSN, SportsNet, and the SyFy Network). Shaina’s multi-faceted background gave her the upper hand in building a business from the ground up. Her hands-on experience as a makeup artist allowed her to create products with intense pigmentation, ease of blendability and color mixology that meet and exceed pro-artist expectations.
Despite being exclusive to pro-artists upon the brand’s launch, within a year, SUVA Beauty attracted a global consumer audience. SUVA Beauty introduced bright, bold and colorful neon cake liners to the world. The Hydra Liners and Hydra FX line now have a global cult following with SUVA being known as the disruptor in the neon graphic liner category.
Shaina continues to develop every product with the artist in mind - “I develop products on its ability to perform. If it doesn’t meet my standards as a traditional artist, then the formula doesn’t move on to the next stage of development.” With Shaina and her all-star team at the helm, SUVA Beauty is consistently pushing to redefine and reinvent traditional beauty products.
Read more about Shaina's story in these articles below:
Learn about our giving back initiative: