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Innovation

THE PRO PALETTE SYSTEM: 15 shades of matte palette and 15 shade shimmer palette. Allows you to create incredibly unique looks that surpass any other palette on the market.
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SHADES: Our shades can create a very natural look or strikingly dramatic. Easily take your day matte look to a shimmery evening look within minutes. If you're feeling daring, use the contour shades for a chiseled sexy look or use the highlight shades to finish off with a cute pretty look.
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FORMULATION: Built in Primer! Should we say anything more? We have formulated a light built in primer for our shadows to help prevent creasing and prolong longevity. Our formulations were designed by professionals to be long-lasting, bold and buttery. Matte powders glide onto the skin without any flaking while the shimmers smooth onto your skin like butter.
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SIZE: Our shadows are 3 TIMES larger than your average eyeshadow. It gives you the ability to experiment with new and exciting looks for all occasions. Apart from providing our customers with much more product, the size is related to the multipurpose usage. 
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MULTIPURPOSE: The professional formulations use high grade ingredients that are specifically designed for eye shadow but can also be used as blush, highlighting, contouring, and brow definition. We have videos to prove it!