In Arabic, “sadaqah” (pronounced: sud-ka) is a common phrase used to express a voluntary charitable act towards another human being. The acts are not necessarily monetary, and may be expressed in volunteer time or even a simple gesture, like a smile! This is why we chose #GiveSudka to describe our initiative, it perfectly narrates our goals. As a part of the Rainbow Relief, we have partnered with notable role models in beauty and media to #GiveSudka and pay it forward.
During specified times throughout the year, we partner with chosen Role Models. The Role Models are empowered with a 10% SUVA Beauty discount code to share with their followers. Every time the code is used on www.suvabeauty.com, 100% of the savings from the code is directly donated to charity!